Not sure what to make of this

Hot Topic is mostly a goth, extreme-sports, alternative teen accessory store, carrying t-shirts with off-color mottos, body piercing jewelry, and other bizarre merchandise (am I getting old?). I've bought some stuff from them in the past, and I usually like the music and atmosphere in the store. We were in the Edison Mall in Fort Myers last weekend and noticed the front window of our local Hot Topic. There was a whole display of infant clothes that said stuff like, "I love my daddies," and "I love my mommies." There were wristbands, stickers, and numerous other things with rainbows on them, including this: Now I love a good joke, and I even love some bad jokes. I'm not sure if this joke is good or not. When I bought this, the clerk (a 16-something kid dressed in goth-fashion with multi-colored hair) didn't bat an eye. He rang it up, gave me my change, and wished me a good afternoon. I wear a hemp necklace with beads in the 6-color gay rainbow, and he glanced at it, so I'm pretty sure he knew what was up. He didn't look like he was interested in getting "recruited," but he didn't look like he took offense at either my presence or the sticker I purchased. Several ideas are circulating in my brain about the display in the store window and the sticker in particular. Fort Myers is still a small town despite recent massive growth. Having a store that shows a large gay display in their front window is very progressive and not something I would expect to see outside San Francisco, Wilton Manors, Vancouver, or P-town. It's either progressive or the people here are too ignorant to understand what it means. Or both. My initial reaction to the "Recruiter" sticker was that it is a joke. It seems like a tongue-in-cheek barb aimed at the religious right, saying, "You think all we do is wander around recruiting people to play for 'our team.' Well, we do, and I'm an official representative." My second reaction was to be offended that someone would conceive of such a sticker. I mean, does anyone sell stickers saying, "Closed-minded Bigot?" Or how about "Chauvanist Pig?" Or "Money-Grubbing Jew?" I have seen t-shirts that say, "Jewish American Princess," so maybe this sticker isn't too far off. Still, this sticker is similar to all the "humor" on TV and in the movies that is made at the expense of the LGBT community. I think most of it is funny, but I find myself wondering why it's funny. A perfect example is Lance Armstrong's opening monologue at the ESPY Awards this year. About halfway through he jokes with his friend Jake Gyllenhaal about liking it in the rear and keeping his eyes off Matthew McConaughey. Now why is that funny? Lance doesn't joke with Alonzo Mourning about being a 'nigga' or a 'brotha,' so why does he joke with Jake about possibly liking anal sex with guys? This whole post approaches the boundaries of political correctness, which I think I despise. I'm just not sure whether I should write a letter to "Hot Topic" asking them to discontinue the sticker or thanking them for carrying it and displaying it in the front window of their store.